Our Story

A Rich Tradition: Crafting Quality, Great-Tasting Food Products Since 1961

Morski Brands, Inc. has been crafting quality, great-tasting food products for over 60 years. Our company’s journey began in 1961 in the kitchen of Dawn and Harold Swan. Dawn began making her family recipe potato salad, which Harold sold, at the local grocery store he managed. The popularity of their product led production to expand from their kitchen to a renovated family garage and eventually, in 1985, to a 7,800 square feet facility in Portage, WI.

Over time, the company has continued to grow and expand, and today it is housed in a 72,000 square feet food manufacturing facility. Morski Brands Inc. serves approximately 14 states with delicious salads and enjoys partnerships with 20 distributors as we continue to set the industry standard for culinary and ingredient excellence.

Our Mission

Our mission at Morski Brands Inc. is to produce the highest quality products in whatever food category we choose to enter. We want the name Morski Brands Inc. to be synonymous with quality food products. It is our goal to provide a safe and rewarding work environment for our employees who are a key component in our success.

Dan Moore


With more than 30 years of experience in food manufacturing, Dan utilizes his expertise to grow with the changing trends of the food industry. Morski Brands Inc. will be the go-to manufacturer for customers in need of frozen and fresh co-packing/co-manufacturing resources, as well as ‘ready to eat’ salads, dips, meals, side-dishes and appetizers – and that begins with creating a transparent relationship with the customer.

Dan and his wife, Heather, are enjoying empty-nest status after raising their four children. Outside of work they enjoy golf, travel and lake-life with friends and family.

Working alongside Dan is his daughter Haley, who brings a fresh perspective to the company with a passion for innovation and a commitment to ensure Morski Brands Inc. remains at the forefront of the industry. Haley is set to play a key role in expanding Morski Brands Inc. as the premier choice for frozen and fresh co-packing/co-manufacturing resources. The Moore family legacy continues with Haley’s dynamic presence in steering the company towards new horizons.

Craig Millie

Executive Vice President / Partner

Prior to co-purchasing Dawn’s Foods in June of 2015, Craig had worked in the RTE Fresh Food industry for nearly 25 years in the capacities of Purchasing, Sales and Operations.

Since purchasing Dawn’s, Craig has been in the role of managing all Facility Operations and more recently leading the Sales Team efforts for the company.

Craig treasures the time with his wife raising their children and enjoying recreational activities such as boating, camping, travel and coaching the kids sporting events.

Craig has a passion for the game of golf and values any available time spent on the course.

He has thoroughly enjoyed the past 8+ years building Dawn’s to what it is today and looks forward to continued future growth.

Ryan Burr

Chief Financial Officer

Ryan has more than 20 years of experience in entrepreneurial ventures including consulting, tax planning, and leading companies in multiple sectors of healthcare. He is a CPA licensed in Wisconsin and Nevada. Ryan and his wife have four children. A two-time Ironman, he enjoys running, traveling, and adventure seeking.

Jim Rossini

Chief Operating Officer

After starting his career as an executive in the staffing industry, Jim spent the next 20 plus years primarily as a C Level executive implementing and managing insourcing solutions for large corporations across their national facility footprint.  

Jim and his wife, Amy, have two wonderful children that are very accomplished students and athletes. Their entire family enjoys the cultural education of international travel and have traveled to over 20 countries together. They are also proud parents to two beautiful French Bulldogs.

He will be focusing his efforts to build a company that has world class capabilities while retaining their hard-working Wisconsin roots.